Flav Brand Partnerships
Flav has been lucky to partner up and collaborate with some incredible musicians and athletes who really reflect and demonstrate the lifestyle components of our brand.
Being that our company is based in Southern California, we take pride in the SoCal culture and see it as a large part of our brand and who we are. Whether its the beach, sunshine, surfing, or relaxing on the sand with friends, itâ€™s about being carefree, enjoying life, and living easy.
While we embrace this stress-free, chill vibe of SoCal, we also have another side to our brand that celebrates excellence and high performance.
Both sides of Flav and reflected in our brand partners.
Flav Music Partners
The reggae music scene is a perfect fit for the beachy, SoCal side of the Flav brand. We are passionate about music and have sponsored countless music tours and many music festivals such as the One Love California Festival, Â the California Roots Music Festival, and Coachella related events.
California reggae rock legends, Rebelution, became one of their first musical partners.
Rebelution was born in 2004 out of University of California, Santa Barbara. Five friends who shared the love of reggae joined together to play music.
In 2007, the band released their first full-length album, Courage to Grow. The album peaked at No. 4 on the Top Reggae Album charts. Rebelution has continued to grow in popularity and has released 5 more albums which have all been #1 on the Reggae charts.
They are a music festival favorite and have played at Bonnaroo, Lollapalooza, Glastonbury, Austin City Limits Music Festival, Kabbo, Outside Lands, and many others.
In 2018, Rebelution joined forces with Flav to produce their own line of cannabis oils: Sour Tsunami Sativa and Cali-O Indica. Rebelution chose two of their favorite strains and wanted to join those with our Black Label Process of concentrating THC while retaining pure flavor.
Sour Tsunami is a Sativa-dominant oil cultivated from Sour Diesel and NYC Diesel. It contains up to 75% THC. Sour Tsunami also benefits from high CBD content as well. Â The flavor profile is citrusy with earthy undertones. This strain is also known for treating pain and inflammation.
Cali-O is an Indica dominant strain. Bright sweet citrus fruits like orange and tangerine provide the primary flavor profile. Because it is part of Flavâ€™s black label, this is a potent experience with up to 90% THC.
Rebelution joined our team because they have been fans of our products for quite some time. They were also looking for a brand with natural ingredients and no fillers. Not using glycol in our oils was an important factor in the partnership.
Rebelution and Flav plan to donate a portion of all proceeds to The Last Prisoners project (individuals still incarcerated for marijuana).
Flav Athletic Partners
Flav celebrates high performance and intense effort. Nowhere are these characteristics found more than fighting sports such as boxing and MMA. For years we knew of many athletes who used our traditional THC products for relaxation and pain relief. As soon as CBD products begin to appear, athletes began to use them as recovery tools.
Fighting is not only incredibly hard on the body, and the training for the fights puts a ton of pressure on their muscles and joints. CBD salves and roll-ons can provide relief and speed up recovery so they can work harder and perform better.
Recently MMA fighters, Daniel Straus & Joe Schilling, joined the Joe Rogan Experience for an interview. While talking with Joe, they brought out a few of Flavâ€™s products for Joe to try. They both acknowledged Flavâ€™s ability to decrease pain and soreness as well as help them recover faster. Â Joe Schilling had the best quotes:
â€œThe day of my fight we dropped a CBD bath bomb in the hot tub… Itâ€™s only time I feel a deep effect from CBD.â€ â€œMy complaint about the super potent candy is they shouldnâ€™t taste so good. I want to eat the whole bag.â€
Flav entered into an MMA sponsorship with brothers Nick and Nate Diaz. Due to the success of the sponsorship, Flav created an MMA team. Our team includes the Diaz brothers along with Daniel Straus, Joe Schilling, and Yancy Medeiros.
Georgi Karakhanyan is another MMA fighter that is partnering with us. Georgi has highlighted our products on his Twitter feed.
The CBD transdermal patch is one of his standard recovery tools along with using CBD drops that he uses before and after practice. Â
Boxer Andrew Tabiti was on the undercard for the Floyd Mayweather v Conor MacGregor fight. Andrew and his team came into the ring wearing Flav gear. He was the underdog going into the fight but emerged victoriously. You can see Andrew wearing his Flav hat during the after-fight press conference.
On June 1, 2019, Flav was one of the sponsors for the Heavyweight Fight in Madison Square Gardens. Â Our boxer, Andy Ruiz, shocked the world by defeating Anthony Joshua. Here is Ruiz training in Flav gear.
Fighters arenâ€™t the only athletes weâ€™ve sponsored. Skateboarders X-Game Veteran Tommy Sandoval (Game of Sk8 Gold and Real Street Silver) and three-time X-Games Big Air gold medalist Eliot Sloan are part of the Flav brand. Weâ€™ve sponsored the Connected Tour, and worked with Weedmaps on their Pipehouse experience. Â
We are excited about these partnerships and how they really show both sides of the Flav lifestyle. Whether you need to relax or go hard, Flav has products that youâ€™re sure to love.